Mr. Sub has fired it's ad agency BOS after receiving complaints about a TV ad that "promoted homophobia".The ad begins with a rather large family sitting around the dinner table. The father then "comes out" to his wife and excessive number of children by claiming to be "super, super gay".
The comlpaint was officially filed by Shannon Devine, a communication director for the CAW, which represents a significant gay, bi, lesbian and transgendered community.
While I have to admit, I'm not normally a big fan of the CAW, I have to agree with them on this one. There's a fine line between funny and offensive and Mr. Sub really crossed the line with this ad.
Their message is: "not everyone likes surprises" with the intent of showing that you always know what to expect at Mr. Sub. The complain from the CAW claims that the ad belittles the incredibly difficult process of "coming out".
Frankly, it is completely beyond me how this is supposed to sell a sandwich. As long as I can remember, Mr. Sub has always attempted a little bit of humour in their advertising. This time it went too far.
I'm all for building an edgy ad - even one with a hint of controversy to stir up some conversation - but there are certain topics you just don't mess with.
Does this ad offend you?
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