Online trailers for games and movies are nothing new. Apple has owned the movie trailer space for ages. Now YouTube is a major player. Afficionados flock to trailer sites to get whatever sneak peeks they can into upcoming titles. A well produced trailer can generate lots of hype and even go viral, giving the release a significant marketing advantage long-before the release date.Until recently, the trailer has always been a short clip (usually 3 minutes or less) showing some of the title's best material from action shots to funny moments to scary scenes. The one thing every trailer had in common was that it was just a video.
This all changed last year, when Nintendo put out an interactive trailer for Warioland Shake It. What made this trailer awesome is how the YouTube page started to shake and crumble as Wario did damage in the actual game trailer.
I was recently refered to GameTrailers.com to check out a new trailer for the latest chapter in the Resident Evil series... Resident Evil: The Darkside Chronicles. The result was far more enticing than anything I could have imagined and something anyone interested in the Interactive space NEEDS to see.
This is the perfect example of what a trailer can be. I can tell you that after seeing the trailer, my excitement level for this game is way higher than it would have been with a normal trailer.
I can't wait to watch as designers battle for the next awesome trailer and look forward to watching the trailer evolve into a truly exciting and interactive marketing tool.
Check out the two trailers here:
Warioland Shake It
Resident Evil: The Darkside Chronicles
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