I've never liked Domino's pizza. It tastes completely manufactured with nothing fresh or real-tasting about it. Apparently I'm not alone.Domino's recently launched a new ad campaign and website called PizzaTurnaround.com. The whole premise is that they asked consumers to provide candid feedback on their pizza and that the results weren't good.
Committed to change, Domino's has apparently changed their recipes to offer customers a better, fresher tasting pizza that addresses their concerns - and they want everyone to know it.
The entire campaign basically focuses on one key message: You spoke. We listened. Give us a try.
This campaign is enough for me to want to give Domino's a second chance, if for no other reason to see if there's been any improvement. I'm pretty certain that many people will do the same out of curiosity.
Kudos to Domino's for engaging their consumers and adapting their product to be more desirable. Too often do marketers try to convince consumers that their product is great rather than accepting criticism.
I think that this move will help Domino's regain some lost share and even pick up some new customers along the way.
No comments:
Post a Comment