Technology and Cause Marketing

Short text codes are pretty common these days where marketers invite you to text a message to a short number in exchange for offers, updates, etc.

While many of us are reluctant to invite marketers to reachus on our mobile phones, the short code does make certain things quick, easy and impulsive.

In wake of the Haitian crisis, the American Red Cross initiated an emergency relief campaign in which people were asked to donate $10 to Red Cross International Relief simply by texting "Haiti" to the short code 90999.

As of Friday, January 15, approximately 520,000 Americans had used the text campaign to donate $5.2 million for Haitian relief efforts with more coming in!

I can't help but believe that a good chunk of this success is the direct result of the simplicity of the donation process and fully commend the American Red Cross for this great campaign.

Let's keep those donations coming - those $10 add up really quick when we all work together towards the goal of helping those in need.