LCBO's "Gay" radio ad

The LCBO has recently launched a radio ad in which a man comes home and calls out: "Honey? Babe? Mark?". Mark then replies and the two men have a comedic exchange about building a rooftop bar.

While not overtly "gay", I think it's a bold and fantastic move for the LCBO to produce an ad that includes "alternative lifestyles".

This isn't exactly the first ad of its kind, however I don't think any other government-run operation has ever made a move of this kind.

The ad is cute/funny without being offensive or politically charged... much unlike the Mr. Sub ad that I wrote about a while back, the inclusion of gay men in the ad is perfectly natural and reads the way it would had it been a male/female couple.

Good for the LCBO for recognizing all lifestyles equally and for putting out this ad. I wish that I had a link to share, but despite scouring Google, I haven't been able to find one... so keep your ears open!