If you've ever gone camping, chances are you own or have used a piece of Coleman's camping gear. Well the folks at Coleman's are putting their own spin on social networking by trying to get people offline!
They've come up with a brilliant ad campaign claiming that they're the 'original social networking site' by making reference to camp sites surrounded by friends having a good time.
Kudos to whoever developed this concept for them - it captured my attention from the get go and made a fantastic point. As much as social networking is here to stay, we should also remember to cherish the time spent with friends and family and hanging around the camp site is a perfect way to reconnect.
You can view their website by CLICKING HERE.
What do you think?
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