Over the past few months, I've been working heavily with Social Media and Social Marketing. After speaking to countless marketers across every industry imaginable, I've learned one thing: most marketers really don't get Social Media.
Simply put, Social Media is all about people sharing conversations, images and videos online. This can be a simple "tweet", a full-on rant via personal blog or a photo slide show.
While websites like Facebook, Twitter, Flickr, MySpace and YouTube will inevitably continue to pop up, one thing is certain - this is not a fad. It is a fundamental shift in the way people communicate.
I could spend hours typing an essay to better explain Social Media but instead, I'll redirect you to two slide shows that will do a much better job.
1 - What the f**k is Social Media
2 - What the f**k is Social Media: One year later
A great deal of thanks to Marta Z. Kagan of Espresso for enlightening me.
Thursday, July 30, 2009
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