The innaug-blog

I did it. I took the plunge and became a Blogger.
The first question is simple: "Why?"

It took me a while to figure that out, but after a little thought it made sense. Here's what I came up with:

1) This isn't going to be an "all about Ethan" blog. The fact is, you don't care. And if, by chance, you are someone who cares, you'll hear it from me in person - not by reading about it online.

2) I work in Marketing. More specifically, I often work with Social Marketing. It seemed pretty hypocritical for me to be an advocate of encouraging online conversations with consumers when I don't do it myself.

3) By reading other people's blogs, I have discovered a wealth of information, which has helped me learn a lot - particularly with respect to understanding the intricacies of Social Marketing. As a result, I hope that others will find some use in my own blog and view it as a resource rather than another guy ranting about nothing.

Welcome. Enjoy. Discuss.