On October 1st, a new digital music channel will launch in Canada, and it's all about the music.AUX TV goes live on Rogers channel 107 and will be available in Ontario, New Brunswick and parts of Quebec, Newfoundland and Labrador.
For those in the know, AUX is nothing new. In fact, the website has been around for quite some time with access to music videos, news and other goodied to feed the music-junky's soul.
Aux will be a welcome addition now that MuchMusic and MTV Canada are more focused on t(w)een oriented reality TV and will feature some great programming including Explore Music with brainiac Alan Cross, Strange Acts - featuring live interviews with Alexisonfire's George Pettit and music news program AUX Weekly with Dave Alba, Lavonne Allen and former Edge host and funny man, Barry Taylor.
I look forward to seeing what AUX can bring to the already saturated digital TV market, but if they stick to their roots and really focus on what's important to music lovers, I'll be watching.
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