Samsung has just announced a new outdoor digital advertising technology that uses a camera and proprietary facial recognition software to determine who is watching the ads and use that data to target ads displayed.
The platform is based on an LCD screen, which displays digital ads. A camera mounted above the screen can analyze the number of people watching the ad, their gender, their age group (child or adult) and how long they watched the ad.
If the data shows that the screen location mainly reaches male adults, they can display ads that are more relevant to that demographic.
While the concept is interesting, I have to wonder how accurate it is. I'm also curious as to how people will respond to this type of advertising from a privacy standpoint.
Personally, this is less offensive to me than having someone like Google track my websurfing habits and advertising to me based on them, but I'm also not keen on having Samsung's cameras capture my face every time I pass one of their ad screens.
I suppose from a marketing standpoint there is some good value in this, but we'll have to wait until their global launch this November to find out what people really think.
You can read more at PC World.
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