Genral Motors recently announced a new program to offer customers a full refund if they are not satisifed with their vehicle. The program applies to all Chevrolet, GMC, Buick and Cadillac vehicles purchased between September 14 and November 30.
Customers may return the vehicle for full refund if not satisfied between 31 and 60 days of purchase.
The program is part of an ad campaign titled "May the best car win"
This is the first time in the history of the auto industry that an auto maker has actually taken some real accountability for their products. Every other retailer offers some form of refund program, but with cars, the customer basically gets a test drive and then has to decide if they are going to commit to a pretty significant purchase.
Sure, returning a $200 camera is very different from returning a $30,000 vehicle, but I would still love to see the rest of the auto industry create similar and ongoing programs.
I would like to think that most people won't bother returning a car, but what about the occasional "lemon"? Auto-makers typically do everything they can to repair a faulty vehicle, which instantly upsets the customer.
The chances of this becoming a mainstream practice in the auto industry are very slim, but I do give kudos to GM for taking yet another strong step towards winning back consumer confidence.
I'm very interested to see if this campaign does anything to help boost sales.
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